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Do you think Typography can help you grab success in the online business? Yes, it can.

Typography has been used all across the web and they are pivotal to attaining the goal of the website - conveying the right message across to the audience. You have to make proper use of the text its size, color and style so that the audience gets exactly the same picture that you wish to portray.

Basics

While designing websites the basics that you have to consider are
  • Whether the fonts are web safe
  • The right amount of spacing - kerning and leading.
  • The alignment.

Another thing about fonts that you should know is how the same font works differently in print media and differently for web sites. There are two major classifications of fonts namely the serif font and the sans-serif font.

Serif fonts have serif or extra embellishments at the end of strokes for each letter they are often called feet or tails.

Sans serif fonts don't have these serif or any extra details at the end of each letter.

Web safe fonts:

The most important thing that you have to consider while choosing fonts for your website is whether it is safe for using on the website or not, whether every platform on the internet is compatible with the font that you use or not. While using CSS you can declare your font or redefine it by using @font-face, giving you the freedom to choose from any Open-type or True-type font available. If you happen to be unfamiliar with @font-face, there are several font replacement tools like Cufon, sIFR and many more that you can use.

Font Stacks:

This is another way of ensuring that your fonts are totally web safe. You can set a number of fonts in a hierarchy or an order of precedence giving the website an alternative to fall back on if the browser is incompatible.

Spacing

Spacing plays a major role in improving the readability of the website. Besides that, the proper usage of white space is in itself an art which lends professionalism to your website and makes it easy to comprehend the text on your site. When it comes to typography there are various aspects of space that has to be considered like letter spacing and word spacing.

Letter & Word Spacing

The white space around each letter plays a major role in discerning each letter and making it more legible. In the case of body text which is usually a large chunk of text these white spaces improve the ability to comprehend what's been written.

Line-Height

This deals with the space between the lines of text that you are using. Again they can be fine-tuned to improve the legibility of your text and make them interesting and easy for the eye to catch and comprehend.

Alignment Check

This is another aspect of presenting your text in a neat way. You have to keep a check on the rag of your paragraphs. It is the way your paragraphs ending text line up. These are minor areas which are tweaked to give a fine effect to your website.

You have to bear in mind that each browser would have different line breaks or word breaks so it's better to make a manual line or word break to support a neat rag.

Mixing Fonts

Mixing of different fonts can be quite disastrous if you don't support the right balance and styles. Just as a well-mixed drink tastes good only if all the elements blend well, typography also works wonders if you strike the right balance between all the elements. Generally it is best to stick to two styles one for the headings and one for the body text. You can add variations like serif fonts and sans-serif fonts as well and use size to lay a hierarchy for your site.

How to deal with Links?

You have to make sure that the linked content stands out from the rest of the text and not be buried within chunks of text. Underlining links are a common practice which is followed. Altering the color is also a good idea. You should also make it easy to find visited and links which have not been visited.

Interactive Typography

This is where we discuss how typography can be effectively used to positively engage audiences

The Box Model?

This model basically considers every element of your website to be in a box. That is you have to space out everything including type within the margins, padding and borders so that they don't look stuffy or squeezed in somehow to fit. There should be enough room to give your site airy appeal, so the margins, padding and borders are set to zero and then adjust the type accordingly to give it a roomy or airy appearance.

Navigation Type

The navigation are a highly interactive part of typography so adequate attention and time has to be set aside to work out the navigation and the typography for the same. You have to use the right font and also highlight it such that they can be easily discerned.

Contrast

After fixing the type aspects of your website you have to coordinate it with the various other design elements and make sure that your typography is not drowned in an ocean of background colors, images and patterns that make up your website. Use the right contrast to ensure that legibility is maintained.

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